Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 5th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill, 2009 - 708 p. : ill.
Includes bibliographical references and index
9780071263931
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD9980.5 / Z447S 2009
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 5th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill, 2009 - 708 p. : ill.
Includes bibliographical references and index
9780071263931
SERVICE INDUSTRIES--MARKETING
CUSTOMER SERVICES
MARKETING
HD9980.5 / Z447S 2009