000 -LEADER |
fixed length control field |
01364nam0a22003010a04500 |
001 - CONTROL NUMBER |
control field |
000152028 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162716.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2009 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071263931 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2008003660 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9980.5 |
Item number |
Z447S 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zeithaml, Valarie A. |
245 10 - TITLE STATEMENT |
Title |
Services marketing : |
Remainder of title |
integrating customer focus across the firm / |
Statement of responsibility, etc. |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. , McGraw-Hill international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
708 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
SERVICE INDUSTRIES |
General subdivision |
MARKETING |
|
Topical term or geographic name entry element |
CUSTOMER SERVICES |
|
Topical term or geographic name entry element |
MARKETING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bitner, Mary Jo |
|
Personal name |
Gremler, Dwayne D. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200811040004 |
p |
775.00 |
n |
BUR |
r |
SID02 RONO20080689 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HD9980.5 |
j |
0 |
i |
Z447S 2009 |
|
b |
200811040005 |
p |
775.00 |
n |
BUK |
r |
SID02 RONO20080689 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HD9980.5 |
j |
0 |
i |
Z447S 2009 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47077 |
Link information for field corresponding to 9XX field |
Nov 7 2008 2:59PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |