Ries, Al
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries - New York, N.Y. : HarperBusiness, c2004 - 308 p. : ill.
Includes index
0060570148
BRAND NAME PRODUCTS
BRANDING (MARKETING)
BRAND NAME PRODUCTS--MANAGEMENT
NEW PRODUCTS--MANAGEMENT
HD69 .B7 / R537O
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries - New York, N.Y. : HarperBusiness, c2004 - 308 p. : ill.
Includes index
0060570148
BRAND NAME PRODUCTS
BRANDING (MARKETING)
BRAND NAME PRODUCTS--MANAGEMENT
NEW PRODUCTS--MANAGEMENT
HD69 .B7 / R537O