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The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries

By: Ries, Al.
Contributor(s): Ries, Laura.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : HarperBusiness, c2004Description: 308 p. : ill.ISBN: 0060570148.Call No.: HD69 .B7 R537O Subject(s): BRAND NAME PRODUCTS | BRANDING (MARKETING) | BRAND NAME PRODUCTS -- MANAGEMENT | NEW PRODUCTS -- MANAGEMENTGeneral Note: Includes index
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Current location Call number Status Date due Barcode
Main Campus
Book Shelves 		HD69 .B7 R537O (Browse shelf) Available 200901220013

Includes index

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