Kellogg on advertising & media : the Kellogg School of Management /
Kellogg on advertising and media : the Kellogg School of Management
edited by Bobby J. Calder
- Hoboken, N.J. : Wiley, c2008
- 292 p. : ill.
Includes bibliographical references and index
9780470119860
ADVERTISING MEDIA PLANNING
ADVERTISING
HF5826.5 / K444
Includes bibliographical references and index
9780470119860
ADVERTISING MEDIA PLANNING
ADVERTISING
HF5826.5 / K444