000 -LEADER |
fixed length control field |
00969nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000152794 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162821.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470119860 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2009000487 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5826.5 |
Item number |
K444 |
245 00 - TITLE STATEMENT |
Title |
Kellogg on advertising & media : |
Remainder of title |
the Kellogg School of Management / |
Statement of responsibility, etc. |
edited by Bobby J. Calder |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Kellogg on advertising and media : |
Remainder of title |
the Kellogg School of Management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
292 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING MEDIA PLANNING |
|
Topical term or geographic name entry element |
ADVERTISING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Calder, Bobby J., |
Relator term |
ed. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200902100028 |
p |
978.00 |
n |
BUR |
r |
SID02 RONO20090047 ORDNO5 |
t |
10 |
c |
10 |
l |
B |
h |
HF5826.5 |
j |
0 |
i |
K444 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A51017 |
Link information for field corresponding to 9XX field |
Feb 21 2009 2:26PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |