Eastman, Susan Tyler
Media programming : strategies and practices / Media programming : strategies & practices Susan Tyler Eastman, Douglas A. Ferguson - 8th ed. , international student ed. - Australia : Thomson/Wadsworth, c2009 - 466 p. : ill.
Cover title: Media programming : strategies & practices
Includes bibliographical references and indexes
9780495503071
TELEVISION PROGRAMS--PLANNING
RADIO PROGRAMS--PLANNING
CABLE TELEVISION--PLANNING
PN1992.55 / E277M 2009
Media programming : strategies and practices / Media programming : strategies & practices Susan Tyler Eastman, Douglas A. Ferguson - 8th ed. , international student ed. - Australia : Thomson/Wadsworth, c2009 - 466 p. : ill.
Cover title: Media programming : strategies & practices
Includes bibliographical references and indexes
9780495503071
TELEVISION PROGRAMS--PLANNING
RADIO PROGRAMS--PLANNING
CABLE TELEVISION--PLANNING
PN1992.55 / E277M 2009