Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson

By: Eastman, Susan Tyler.
Contributor(s): Ferguson, Douglas A.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/Wadsworth, c2009Edition: 8th ed. , international student ed.Description: 466 p. : ill.ISBN: 9780495503071.Call No.: PN1992.55 E277M 2009 Other title: Media programming : strategies & practices.Subject(s): TELEVISION PROGRAMS -- PLANNING | RADIO PROGRAMS -- PLANNING | CABLE TELEVISION -- PLANNINGGeneral Note: Cover title: Media programming : strategies & practicesBibliography, etc. Note: Includes bibliographical references and indexes
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PN1992.55 E277M 2009 (Browse shelf) Available 200903120022

Cover title: Media programming : strategies & practices

Includes bibliographical references and indexes

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