Fisher-Buttinger, Claudia
Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster - Chichester : Wiley, c2008 - 358 p. : ill.
Includes bibliographical references and index
9780470512401
Brand name products--Management
Brand name products--Valuation--Management
Branding (Marketing)
Corporate image
HD69 .B7 / F573C
Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster - Chichester : Wiley, c2008 - 358 p. : ill.
Includes bibliographical references and index
9780470512401
Brand name products--Management
Brand name products--Valuation--Management
Branding (Marketing)
Corporate image
HD69 .B7 / F573C