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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster

By: Fisher-Buttinger, Claudia.
Contributor(s): Vallaster, Christine, 1971-.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2008Description: 358 p. : ill.ISBN: 9780470512401.Call No.: HD69 .B7 F573C Subject(s): Brand name products -- Management | Brand name products -- Valuation -- Management | Branding (Marketing) | Corporate imageBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD69 .B7 F573C (Browse shelf) Available 200903180004

Includes bibliographical references and index

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