BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Strategic market creation : a new perspective on marketing and innovation management / edited by: Karin Tollin and Antonella Caru - London : Wiley, c2008 - 439 p. : ill.

Includes bibliographical references and index

ISBN: 9780470694275

Subjects--Topical Terms:
Marketing--Management
Product management

LC Class. No.: HF5415.13 / S772

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