Strategic market creation : a new perspective on marketing and innovation management / edited by: Karin Tollin and Antonella Caru
Contributor(s): Tollin, Karin [ed.] | Caru, Antonella [ed.].
Material type:
BookPublisher: London : Wiley, c2008Description: 439 p. : ill.ISBN: 9780470694275.Call No.:
HF5415.13
S772
Subject(s): Marketing -- Management | Product managementBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 S772 (Browse shelf) | Available | 200905160016 |
Includes bibliographical references and index
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