Brands and branding /
[edited by] Rita Clifton ; with Sameena Ahmad ... [et al.]
- 2nd ed.
- London : Profile, c2009
- 284 p. : ill. (some col.)
- The economist .
Includes bibliographical references and index
9781846681196
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--FORECASTING
HD69 .B7 / B726 2009
Includes bibliographical references and index
9781846681196
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
BRAND NAME PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--FORECASTING
HD69 .B7 / B726 2009