Brands and branding / [edited by] Rita Clifton ; with Sameena Ahmad ... [et al.]

Contributor(s): Clifton, Rita | Ahmad, Sameena.
Material type: materialTypeLabelBookSeries: The economist.Publisher: London : Profile, c2009Edition: 2nd ed.Description: 284 p. : ill. (some col.).ISBN: 9781846681196.Call No.: HD69 .B7 B726 2009 Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | BRAND NAME PRODUCTS -- FORECASTINGBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 B726 2009 (Browse shelf) Available 200905270036

Includes bibliographical references and index

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