Aaker, David A.
Spanning silos : the new CMO imperative / David A. Aaker - Boston, Mass. : Harvard Business School Press, c2008 - 217 p. : ill.
Includes bibliographical references and index
9781422128763
MARKETING--MANAGEMENT
HF5415.13 / A243S
Spanning silos : the new CMO imperative / David A. Aaker - Boston, Mass. : Harvard Business School Press, c2008 - 217 p. : ill.
Includes bibliographical references and index
9781422128763
MARKETING--MANAGEMENT
HF5415.13 / A243S