Spanning silos : the new CMO imperative / David A. Aaker
By: Aaker, David A.
Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, c2008Description: 217 p. : ill.ISBN: 9781422128763.Call No.: HF5415.13 A243S Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 A243S (Browse shelf) | Available | 200908130009 |
Includes bibliographical references and index
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