Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day - 9th ed. - Hoboken, N.J. : Wiley, c2007 - 774 p. : ill.
Includes bibliographical references and index
9780470050767
MARKETING RESEARCH
HF5415.2 / A243M 2007
Marketing research / David A. Aaker, V. Kumar, George S. Day - 9th ed. - Hoboken, N.J. : Wiley, c2007 - 774 p. : ill.
Includes bibliographical references and index
9780470050767
MARKETING RESEARCH
HF5415.2 / A243M 2007