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Marketing research / David A. Aaker, V. Kumar, George S. Day

By: Aaker, David A.
Contributor(s): Kumar, V | Day, George S.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2007Edition: 9th ed.Description: 774 p. : ill.ISBN: 9780470050767.Call No.: HF5415.2 A243M 2007 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.2 A243M 2007 (Browse shelf) Available 200911060024

Includes bibliographical references and index

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