Smilansky, Shaz
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky - London : Kogan Page, 2009 - 264 p. : ill.
Includes bibliographical references and index
9780749452759
BRANDING (MARKETING)
TARGET MARKETING
HF5415.1255 / S644E
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky - London : Kogan Page, 2009 - 264 p. : ill.
Includes bibliographical references and index
9780749452759
BRANDING (MARKETING)
TARGET MARKETING
HF5415.1255 / S644E