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Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky

By: Smilansky, Shaz.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2009Description: 264 p. : ill.ISBN: 9780749452759.Call No.: HF5415.1255 S644E Subject(s): BRANDING (MARKETING) | TARGET MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.1255 S644E (Browse shelf) Available 201002120003

Includes bibliographical references and index

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