Mathews, Ryan
What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker - Upper Saddle River, N.J. : FT Press, c2008 - 222 p.
Includes bibliographical references and index
9780132277426
MARKETING
STORYTELLING--ECONOMIC ASPECTS
CORPORATE CULTURE
HF5415 / M373W
What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker - Upper Saddle River, N.J. : FT Press, c2008 - 222 p.
Includes bibliographical references and index
9780132277426
MARKETING
STORYTELLING--ECONOMIC ASPECTS
CORPORATE CULTURE
HF5415 / M373W