Mathews, Ryan

What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker - Upper Saddle River, N.J. : FT Press, c2008 - 222 p.

Includes bibliographical references and index

9780132277426


MARKETING
STORYTELLING--ECONOMIC ASPECTS
CORPORATE CULTURE

HF5415 / M373W


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