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What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker

By: Mathews, Ryan.
Contributor(s): Wacker, Watts.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : FT Press, c2008Description: 222 p.ISBN: 9780132277426.Call No.: HF5415 M373W Subject(s): MARKETING | STORYTELLING -- ECONOMIC ASPECTS | CORPORATE CULTUREBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415 M373W (Browse shelf) Available 201002150010

Includes bibliographical references and index

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