Dahlen, Micael
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith - Chichester : Wiley, 2010 - 584 p. : col. ill.
Includes bibliographical references and index
9780470319925
Communication in marketing
Branding (Marketing)
HF 5415.123 / D334M
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith - Chichester : Wiley, 2010 - 584 p. : col. ill.
Includes bibliographical references and index
9780470319925
Communication in marketing
Branding (Marketing)
HF 5415.123 / D334M