Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith
By: Dahlen, Micael.
Contributor(s): Lange, Fredrik | Smith, Terry.
Material type:
BookPublisher: Chichester : Wiley, 2010Description: 584 p. : col. ill.ISBN: 9780470319925.Call No.:
HF 5415.123
D334M
Subject(s): Communication in marketing | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.123 D334M (Browse shelf) | Available | 201003270031 | |
| Main Campus Book Shelves | HF 5415.123 D334M (Browse shelf) | Available | 2017000004147 |
Includes bibliographical references and index
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