Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Integrated marketing communication in advertising and promotion Terence A. Shimp - 8th ed. , international ed. - Australia : South-Western Cengage Learning, c2010 - 668 p. : col. ill.
Spine and cover title: Integrated marketing communication in advertising and promotion
Includes bibliographical references and indexes
9780324665314
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING
DIRECT MARKETING
HF5415.123 / S545I 2010
Integrated marketing communications in advertising and promotion / Integrated marketing communication in advertising and promotion Terence A. Shimp - 8th ed. , international ed. - Australia : South-Western Cengage Learning, c2010 - 668 p. : col. ill.
Spine and cover title: Integrated marketing communication in advertising and promotion
Includes bibliographical references and indexes
9780324665314
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING
DIRECT MARKETING
HF5415.123 / S545I 2010