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Integrated marketing communications in advertising and promotion / Terence A. Shimp

By: Shimp, Terence A.
Material type: materialTypeLabelBookPublisher: Australia : South-Western Cengage Learning, c2010Edition: 8th ed. , international ed.Description: 668 p. : col. ill.ISBN: 9780324665314.Call No.: HF5415.123 S545I 2010 Other title: Integrated marketing communication in advertising and promotion.Subject(s): COMMUNICATION IN MARKETING | SALES PROMOTION | ADVERTISING | DIRECT MARKETINGGeneral Note: Spine and cover title: Integrated marketing communication in advertising and promotionBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.123 S545I 2010 (Browse shelf) Available 201003300001

Spine and cover title: Integrated marketing communication in advertising and promotion

Includes bibliographical references and indexes

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