Meeske, Milan D.
Copywriting for the electronic media : a practical guide / Milan D. Meeske - 6th ed. , international ed. - Australia : Wadsworth, Cengage Learning, c2009 - 312 p. : ill.
Includes bibliographical references and index
9780495803706
Advertising copy.
Broadcast advertising
HF5825 / M437C 2009
Copywriting for the electronic media : a practical guide / Milan D. Meeske - 6th ed. , international ed. - Australia : Wadsworth, Cengage Learning, c2009 - 312 p. : ill.
Includes bibliographical references and index
9780495803706
Advertising copy.
Broadcast advertising
HF5825 / M437C 2009