BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Springer, Paul

Ads to icons : how advertising succeeds in a multimedia age / Paul Springer - 2nd ed. - London : Kogan Page, 2009 - 343 p. : ill.

Includes bibliographical references and index

ISBN: 9780749456474

Subjects--Topical Terms:
Advertising--Case studies
Advertising campaigns--Case studies

LC Class. No.: HF5823 / S674A 2009

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