000 -LEADER |
fixed length control field |
00911nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000157070 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530163421.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2009 xxk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749456474 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2010001553 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
S674A 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Springer, Paul |
245 10 - TITLE STATEMENT |
Title |
Ads to icons : |
Remainder of title |
how advertising succeeds in a multimedia age / |
Statement of responsibility, etc. |
Paul Springer |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
343 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Case studies |
|
Topical term or geographic name entry element |
Advertising campaigns |
General subdivision |
Case studies |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201006010013 |
p |
1196.00 |
n |
BUK |
r |
SID02 RONO20100387 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HF5823 |
j |
0 |
i |
S674A 2009 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Jun 10 2010 2:36PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |