Trout, Jack
Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin - 2nd ed. - Hoboken, N.J. : Wiley, c2008 - 262 p.
Includes bibliographical references and index
9780470223390
Advertising--Brand name products
Brand name products
Competition
HF5415 T768D / 2008
Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin - 2nd ed. - Hoboken, N.J. : Wiley, c2008 - 262 p.
Includes bibliographical references and index
9780470223390
Advertising--Brand name products
Brand name products
Competition
HF5415 T768D / 2008