Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin

By: Trout, Jack.
Contributor(s): Rivkin, Steve.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2008Edition: 2nd ed.Description: 262 p.ISBN: 9780470223390.Call No.: HF5415 T768D 2008 Subject(s): Advertising -- Brand name products | Brand name products | CompetitionBibliography, etc. Note: Includes bibliographical references and index
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HF5415 T768D 2008 (Browse shelf) Available 201009200006

Includes bibliographical references and index

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