Scott, David Meerman

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly David Meerman Scott - Completely rev. & updated 2nd ed. - Hoboken, N.J. : Wiley, c2010 - 289 p.

Includes index

9780470547816


Internet marketing
Public relations

HF 5415.1265 / S267N 2010


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