000 -LEADER |
fixed length control field |
01615nam0a22002890a04500 |
001 - CONTROL NUMBER |
control field |
000158457 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530163612.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2010 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470547816 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2010003342 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.1265 |
Item number |
S267N 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Scott, David Meerman |
245 14 - TITLE STATEMENT |
Title |
The new rules of marketing and PR : |
Remainder of title |
how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / |
Statement of responsibility, etc. |
David Meerman Scott |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
The new rules of marketing and PR : |
Remainder of title |
how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly |
250 ## - EDITION STATEMENT |
Edition statement |
Completely rev. & updated 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
289 p. |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing |
|
Topical term or geographic name entry element |
Public relations |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201009210015 |
p |
616.00 |
n |
BUR |
r |
SID02 RONO20100630 ORDNO17 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5415.1265 |
j |
0 |
i |
S267N 2010 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47077 |
Link information for field corresponding to 9XX field |
Aug 2 2011 9:35AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
|
-- |
03 |
-- |
05 |
-- |
ประชาสัมพันธ์ การสื่อสารเพื่อการจูงใจ การสื่อสารในสำนักงาน |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |