Kotler, Philip.
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff - Boston, Mass. : Harvard Business School Press, c1997 - 560 p. : ill.
Includes bibliographical references and indexes
9780875847375
Performing arts--Marketing
PN 1590 .M27 / K674S
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff - Boston, Mass. : Harvard Business School Press, c1997 - 560 p. : ill.
Includes bibliographical references and indexes
9780875847375
Performing arts--Marketing
PN 1590 .M27 / K674S