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Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff

By: Kotler, Philip.
Contributor(s): Scheff, Joanne.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, c1997Description: 560 p. : ill.ISBN: 9780875847375.Call No.: PN 1590 .M27 K674S Subject(s): Performing arts -- MarketingBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		PN 1590 .M27 K674S (Browse shelf) Available 201009210185

Includes bibliographical references and indexes

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