Franzen, Giep
The science and art of branding / Giep Franzen and Sandra Moriarty - Armonk, N.Y. : M.E. Sharpe, c2009 - 575 p. : ill.
Includes bibliographical references and index
9780765617910
Branding (Marketing)
Brand name products
Consumer behavior
Social values
Branding (Marketing)--Management--Case studies
HF 5415.1255 / F726S
The science and art of branding / Giep Franzen and Sandra Moriarty - Armonk, N.Y. : M.E. Sharpe, c2009 - 575 p. : ill.
Includes bibliographical references and index
9780765617910
Branding (Marketing)
Brand name products
Consumer behavior
Social values
Branding (Marketing)--Management--Case studies
HF 5415.1255 / F726S