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The science and art of branding / Giep Franzen and Sandra Moriarty

By: Franzen, Giep.
Contributor(s): Moriarty, Sandra Ernst.
Material type: materialTypeLabelBookPublisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: 575 p. : ill.ISBN: 9780765617910.Call No.: HF 5415.1255 F726S Subject(s): Branding (Marketing) | Brand name products | Consumer behavior | Social values | Branding (Marketing) -- Management -- Case studiesBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF 5415.1255 F726S (Browse shelf) Available 201011190004

Includes bibliographical references and index

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