Batey, Mark
Brand meaning / Mark Batey - New York, N.Y. : Routledge, c2008 - 257 p. : ill.
Includes bibliographical references and indexes
9780805864557
Branding (Marketing)
Product management
HF 5415.1255 / B373B
Brand meaning / Mark Batey - New York, N.Y. : Routledge, c2008 - 257 p. : ill.
Includes bibliographical references and indexes
9780805864557
Branding (Marketing)
Product management
HF 5415.1255 / B373B