Brand meaning / Mark Batey

By: Batey, Mark.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Routledge, c2008Description: 257 p. : ill.ISBN: 9780805864557.Call No.: HF 5415.1255 B373B Subject(s): Branding (Marketing) | Product managementBibliography, etc. Note: Includes bibliographical references and indexes
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HF 5415.1255 B373B (Browse shelf) Available 201102030025

Includes bibliographical references and indexes

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