Cato, Mac
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. - Beverly, Mass. : Rockport, 2010. - 208 p. : ill. (chiefly col.).
Includes bibliographical references
9781592535170
Branding (Marketing)
Consumer behavior
Identity (Psychology)
Emotions--Social aspects
Communication in marketing
Creative ability in business
HF5415.1255 / C376G 2010
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. - Beverly, Mass. : Rockport, 2010. - 208 p. : ill. (chiefly col.).
Includes bibliographical references
9781592535170
Branding (Marketing)
Consumer behavior
Identity (Psychology)
Emotions--Social aspects
Communication in marketing
Creative ability in business
HF5415.1255 / C376G 2010