Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.
By: Cato, Mac.
Material type:
BookPublisher: Beverly, Mass. : Rockport, 2010Description: 208 p. : ill. (chiefly col.).ISBN: 9781592535170.Call No.:
HF5415.1255
C376G 2010
Subject(s): Branding (Marketing) | Consumer behavior | Identity (Psychology) | Emotions -- Social aspects | Communication in marketing | Creative ability in businessBibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 C376G 2010 (Browse shelf) | Available | 201105030010 |
Includes bibliographical references
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