Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed., international ed. - Australia : Wadsworth, Cengage Learning, c2011. - 464 p. : ill. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes
9781439083925
Mass media--Research
P91.3 / W555M 2011
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed., international ed. - Australia : Wadsworth, Cengage Learning, c2011. - 464 p. : ill. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes
9781439083925
Mass media--Research
P91.3 / W555M 2011