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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By: Wimmer, Roger D.
Contributor(s): Dominick, Joseph R.
Material type: materialTypeLabelBookSeries: Wadsworth series in mass communication and journalism.Publisher: Australia : Wadsworth, Cengage Learning, c2011Edition: 9th ed., international ed.Description: 464 p. : ill.ISBN: 9781439083925.Call No.: P91.3 W555M 2011 Subject(s): Mass media -- ResearchBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		P91.3 W555M 2011 (Browse shelf) Available 201105230045

Includes bibliographical references and indexes

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