Jugenheimer, Donald W.
Advertising management / Donald W. Jugenheimer and Larry D. Kelley. - Armonk, N.Y. : M.E. Sharpe, c2009. - 222 p. : ill.
Includes bibliographical references and index
9780765622600
Advertising--Management
Advertising
Advertising--Case studies
HF 5823 / J833A
Advertising management / Donald W. Jugenheimer and Larry D. Kelley. - Armonk, N.Y. : M.E. Sharpe, c2009. - 222 p. : ill.
Includes bibliographical references and index
9780765622600
Advertising--Management
Advertising
Advertising--Case studies
HF 5823 / J833A