000 -LEADER |
fixed length control field |
01033nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000292950 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826141554.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140523s2009 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780765622600 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2012000158 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5823 |
Item number |
J833A |
100 0# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jugenheimer, Donald W. |
245 10 - TITLE STATEMENT |
Title |
Advertising management / |
Statement of responsibility, etc. |
Donald W. Jugenheimer and Larry D. Kelley. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Armonk, N.Y. : |
Name of publisher, distributor, etc. |
M.E. Sharpe, |
Date of publication, distribution, etc. |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
222 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Management |
|
Topical term or geographic name entry element |
Advertising |
|
Topical term or geographic name entry element |
Advertising |
Form subdivision |
Case studies |
700 0# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kelley, Larry D. |
Dates associated with a name |
1955- |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201202080017 |
p |
1732.00 |
n |
BUR |
r |
SID02 RONO20110824 ORDNO5 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5823 |
j |
0 |
i |
J833A |
|
b |
201202080018 |
p |
1732.00 |
n |
BUK |
r |
SID02 RONO20110824 ORDNO5 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5823 |
j |
0 |
i |
J833A |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47077 |
Link information for field corresponding to 9XX field |
20120220 |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |