Weiner, Mark, 1946-
Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner. - San Francisco, Calif. : Jossey-Bass, c2006. - 247 p. : ill. - The Jossey-Bass business & management series .
Includes index
9780787982799
Public relations
Business communication
Communication in marketing
HD59 / W446U 2006
Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner. - San Francisco, Calif. : Jossey-Bass, c2006. - 247 p. : ill. - The Jossey-Bass business & management series .
Includes index
9780787982799
Public relations
Business communication
Communication in marketing
HD59 / W446U 2006