Corporate reputation : managing opportunities and threats /
edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
- Farnham : Gower, c2011.
- 338 p. : ill.
- Psychological and behavioral aspects of risk series / series editors: Carry L. Cooper and Ronald J. Burke .
includes bibliographical references and index
9780566092053
Corporate image
Brand name products--Management
Corporations--Public relations
Organizational effectiveness
Performance--Management
HD 59.2 / C676
includes bibliographical references and index
9780566092053
Corporate image
Brand name products--Management
Corporations--Public relations
Organizational effectiveness
Performance--Management
HD 59.2 / C676