Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.

Contributor(s): Burke, Ronald J [ed.] | Martin, Graeme [ed.] | Cooper, Cary L [ed.].
Material type: materialTypeLabelBookSeries: Psychological and behavioral aspects of risk series / series editors: Carry L. Cooper and Ronald J. Burke.Publisher: Farnham : Gower, c2011Description: 338 p. : ill.ISBN: 9780566092053.Call No.: HD 59.2 C676 Subject(s): Corporate image | Brand name products -- Management | Corporations -- Public relations | Organizational effectiveness | Performance -- ManagementBibliography, etc. Note: includes bibliographical references and index
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HD 59.2 C676 (Browse shelf) Available 201209110009

includes bibliographical references and index

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