Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong - 12th ed. Pearson international edition - Upper Saddle River, N.J. : Pearson Prentice Hall, 2008 - xxxiv, 599 p., 99 unnumbered p. : ill. (chiefly col.)
Includes bibliographical references and indexes
9780136132370
Marketing
HF5415 / K674P 2008
Principles of marketing / Philip Kotler, Gary Armstrong - 12th ed. Pearson international edition - Upper Saddle River, N.J. : Pearson Prentice Hall, 2008 - xxxiv, 599 p., 99 unnumbered p. : ill. (chiefly col.)
Includes bibliographical references and indexes
9780136132370
Marketing
HF5415 / K674P 2008