Advertising and promotions : an integrated brand approach /
Richard J. Semenik ... [et al.].
- 6th ed. , international ed.
- Australia : South-Western Cengage Learning, c2012.
- 710 p. : col. ill.
Includes bibliographical references and index
9780538479868
Advertising
HF 5823 / A383 2012
Includes bibliographical references and index
9780538479868
Advertising
HF 5823 / A383 2012